Effective Crisis Communication During Food Safety Incidents 169695
Jason Ellis
Kevin Roberts
Course Overview
In today’s fast-paced food system, a single incident can ripple across supply chains, damage reputations, and erode public trust in an instant. How organizations communicate during these critical moments often determines whether they emerge stronger or face lasting consequences. This seminar provides practical insights for navigating high-stakes food safety crises with clarity and confidence. Participants will explore how communication can maintain credibility when it matters most. Whether you’re in leadership, communications, or operations, this session will help you build resilience and ensure your organization is prepared to respond effectively when the unexpected happens.
Webinar Objectives:
• Define Crisis and Crisis Communications
• Understand value of planning and preparation for crisis response
• Clarify role of organization and its units in crisis communications
• Identify key principles for effective food safety crisis communications






