Communicating Food Safety: The Fundamentals
It’s Fall! Here in the Midwest we know it is a new season with cooler temperatures and changing colors of leaves. Our webinar topic for September was about Communication and ways to effectively message about food safety. Dr. Susan Arendt (our former colleague at Iowa State University) did a wonderful job of explaining the importance of effective communications to achieve food safety. If you missed the live presentation, check out the archived webinar.
She reinforced the essential elements of good communication. Just for fun, we googled “communication” and my goodness, there were lots of resources. These included definitions, types, channels, and barriers. Academic studies abound along with workshops on developing skills and tips for improvement. Basically, it boils down to effective messaging – meaning the receiver understands the intention. But like so many things, the devil is in the details.
So first, what is communication? Wikipedia says “Communication is the act of conveying meanings from one entity to another through the use of mutually understood signs, symbols, and rules”. In essence, communication is the transfer of a message. We like thinking about messaging from the journalistic framework of:
- Who (who is the audience)
- What and Why (what is the message and why should it matter)
- When and Where (time and place of the communication)
- How (method to be used in message transfer)
Crafting the message effectively means using words and language appropriate for the audience. It is important to identify the intended receiver. While a particular group may understand common terms and language, avoiding technical jargon will appeal to a broader audience. Cathy remembers having a hard time following her children’s teachers’ comments at conferences because they used their everyday jargon of education terms that sounded like a foreign language! You might think of your audiences as those “internal” to the operation, such as staff, suppliers, or others who understand the day-to-day operations, and those “external” to the workplace who may not have experienced the wonderful world of foodservice from the operational end, such as customers. Communicating to these two audiences requires different approaches. Inclusion of why the message is important, or perhaps why it matters to the audience, will aid in them receiving the information.
While words are important, use of graphics, photos or icons can be effective across diverse audiences – those internal and external to the operation – but also those with different language and literacy skills. In the world of food processing and foodservice, research has found a picture is indeed “worth a 1,000 words”. The key is selecting the best approach for the message receiver.
The challenge of course is lack of control over how the receiver “gets it”. And that is often tied to the delivery, or the When, Where, and How. A raised voice conveys an emotional response, typically anger or excitement, whereas communicating with a smile will lead to a more positive response. You all know that we communicate with words (verbally and in written form) but other parts of sending the message include body language (aka nonverbal communications). Teen-agers eye rolls are a great example. Time and place of transmitting the message are also important considerations. We all learned in Supervision 101 that it is best to be discreet when coaching staff and giving corrective action. No one likes to be called on the carpet in front of others, especially their peers.
You might recall the popular book from the 1990’s called “Men are from Mars, Women are from Venus” in which author John Gray posits that each gender has its own customs and styles of communicating. The key take away from the conversations resulting from this publication is that there is not a “one size fits all” approach to communication. Managers in foodservice need to use a variety of techniques and styles to get their messages across to different audiences. It is not easy!
In the next blog, we will give some examples of effective communication about fundamental practices that protect the safety of food in operations. In the meantime, managers might check out this checklist yes, another checklist!) to reflect their own communication style. It is part of a module developed at Iowa State University with a USDA grant (led by Dr. Arendt) as a result of a national sample of foodservice workers telling us why they don’t always practice safe food handling practices. Some of the reasons, you guessed it, were ineffective and inconsistent communications by managers!
We have a blueprint to aid in crafting effective messages for audiences both internal and external to the foodservice. Effective communication is a key to developing and maintaining a culture of food safety in your operation. Effective communication can prevent a lot of potential problems from becoming a reality. Use your words thoughtfully and consider how your message will come across to the intended audience – Risk Nothing!
Refrigeration Tips to Keep Your Food Safe
A refrigerator is one of the most important pieces of kitchen equipment for keeping foods safe. In a food service environment, our existence depends on the cooling equipment. The science of refrigeration has evolved from prehistoric times when man found his wild game would last longer packed in the coolness of a cave or packed in snow. Our ancestors harvested ice to keep food cold. Now, if the power goes off, we are instantly reminded of the refrigerator’s importance to our daily life, at home and certainly in a food service facility.
Food Service Hand Hygiene: Basic Handwashing – Part II
Ignoring handwashing as a priority is easy until faced with a crippling lawsuit. Your risk of transmitting a foodborne disease via a food workers hands will never be zero, but the good news is training your crew about handwashing is not complicated. Molding behavior to do it at the right time, using the correct method is the tough part. The Centers for Disease Control & Prevention says the single most effective way to stop the spread of infection is through handwashing. Last month’s article was on the physical equipment to help get better handwashing compliance. The most important part is the practice of the basic handwashing steps:
The Physical Elements of Food Service Hand Hygiene – Part I
September is National Food Safety Education Month and the theme has a rhyme to it – “Keep Hands Clean with Good Hygiene”. Hand washing is one of the public’s best defenses against the spread of both common and rare, even life-threatening, diseases including those caused by food, and against gastrointestinal infections caused by such organisms as the Norovirus, which plagues the cruise ship industry and food service in general.
The Incredible, Edible Egg Safety Quiz
This nutritious, delicate food is a part of many food service menus as a main course and one of the most common ingredients. The U.S. Dept. of Agriculture says Americans consume an average of 234 eggs per person per year. Eggs have also been the source of some significant foodborne outbreaks in the U.S. from one specific type of Salmonella. While eggs are an important source of protein in the diet, an estimated 1 in 20,000 eggs in the U.S. supply will contain the SE (Salmonella Enteritidis) bacteria and can cause illness if eaten raw in foods or not thoroughly cooked before consumption.
